BUSINESS DEVELOPMENT

Business development is a mixture of sales and marketing. In fact, in many cases, a business developer will use marketing and PR activities to establish critical relationships for the business. Those relationships will become partnerships to generate new distribution channels.

A good business development process should have as the primary aim to drive business growth with strategies, partnerships, and unconventional marketing to 10x the output of the organization. The success of companies like Google also depended on their business development capabilities.